Diageo

WORLD CLASS

Each year Diageo brings together the very best bartending talent from around the world to decide who will be crowned the world’s best bartender. We were challenged to create a standout event for the drinks industry that differentiated World Class from any other industry competition, and reached people across the world who are passionate about cocktails and spirits.

WORLD CLASS

Each year Diageo brings together the very best bartending talent from around the world to decide who will be crowned the world’s best bartender.

We were challenged to create a standout event for the drinks industry that differentiated World Class from any other industry competition, and reached people across the world who are passionate about cocktails and spirits.
Client
Diageo
event
World Class
location
Glasgow

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

Our World Class event was designed with experiential at its core; 60 bartenders competed in a week of engaging challenges and experiences.

2600 pieces of media coverage drove serious impact, with an estimated 34.6 million coverage views, representing a 520% increase from 2018.

Broadcast viewership jumped from 2.2 million in 2018 to 3.5 million in 2019.

2600 pieces of media coverage drove serious impact, with an estimated 34.6 million coverage views, representing a 520% increase from 2018.

Broadcast viewership jumped from 2.2 million in 2018 to 3.5 million in 2019.

2600 pieces of media coverage drove serious impact, with an estimated 34.6 million coverage views, representing a 520% increase from 2018.

Broadcast viewership jumped from 2.2 million in 2018 to 3.5 million in 2019.

2600 pieces of media coverage drove serious impact, with an estimated 34.6 million coverage views, representing a 520% increase from 2018.

Broadcast viewership jumped from 2.2 million in 2018 to 3.5 million in 2019.

2600 pieces of media coverage drove serious impact, with an estimated 34.6 million coverage views, representing a 520% increase from 2018.

Broadcast viewership jumped from 2.2 million in 2018 to 3.5 million in 2019.