Rizer threw a launch event in partnership with Special PR to create buzz around the global re-brand of Pepsi in an unexpected, visually arresting, and newsworthy way.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The event took a twist, showcasing a 10-piece collection which refreshed conventional fashion staples, such as the white work shirt, leather jacket and little black dress, in exciting new ways. Designed within the metaverse by AI fashion designer Jackson Cowden, the garments were worn by models, including Samantha Harris and disability advocate James Parr, in a futuristic Harbour-side runway show.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The night was topped by a headline performance by G Flip, who showed off their high energy guitar and drumming skills while singing their top hits, to the delight of the crowd.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
The campaign launch demonstrated how Pepsi challenge conventions, and always puts enjoyment first. It was a massive PR success, with gaining 139 pieces of coverage from print, broadcast, online and trade, 8.7 million social media hits from guest attendance and earned media shares and total campaign reach of 358 million.
